decided that an urgent thing to do for the people of Northern Japan is to encourage domestic and international travelers to go there. It calls to mind President Bush urging Americans to keep shopping in the days after the 9/11 terrorist attacks. Just save the economy and all will be well.
The subtitle says "If not now, when?" and the ad seems to suggest that women of child bearing age should go. This message may be apt in a way that the campaign planners didn't intend. Indeed, if the melted nuclear fuel cores sink into the water table, no one may be able to visit Fukushima for a long time to come.
So go now while you have the chance!