Because they wanted to show their support for Fukushima, they went along with the government program to "eat and support." Then, in a recent episode of their show they visited Belarus to see how people there coped with their environment after the Chernobyl accident. It was there that Tatsuya Yamaguchi had himself tested with a whole body counter to see how much cesium 137 his body was carrying.
Relationship between Caesium (137Cs) load, cardiovascular symptoms, and source of food in 'Chernobyl' children - preliminary observations after intake of oral apple pectin. Swiss Medical Weekly. 2004;134:725–729
Philip Brasor. It will take more than a pop group to save Fukushima's reputation. The Japan Times. September 9, 2012.
neoplasm = tumor or cancer
Dentsu Group companies led by Dentsu and Dentsu East Japan are advancing projects to support various prefectural government departments in Fukushima Prefecture to dispel damaging rumors about Fukushima associated with the nuclear plant accident.
In fiscal 2013, television commercials and transport ads featuring TOKIO, who support Fukushima, for the PR of local Fukushima produce, under the concept of “we made a delicious Fukushima” were deployed.
Additionally we held regular seminars with local media outlets and experts and on-site tours to dispel damaging rumors. In order to lead to a tangible increase in consumption, we also arranged on-site inspection tours and business meetings for buyers mainly in the metropolitan area and tie-up events and fairs with major distributors.
Dentsu is also involved in a wide range of reconstruction efforts in Fukushima Prefecture from developing the logo for the Fukushima Destination Campaign to be held in fiscal 2014 and running the Smile Caravan for children in Fukushima Prefecture to deepen ties with the local community, to the PR of agricultural and marine products, measures to attract tourists, and measures for children.